Sophie Kim

Hello, I’m Sophie.

I’m an Art Director and Creative Project Manager with experience across global brands and integrated campaigns. Rooted in design—from brand systems and packaging to campaign visuals—my work has expanded to leading the teams, processes, and decisions that bring creative projects from concept through delivery.

I combine creative vision with operational rigor, managing timelines, cross-functional collaboration, vendors, and client relationships while staying close to the work. Across brand identity, packaging, editorial, and social storytelling, I align creative ambition with practical constraints to deliver thoughtful, cohesive, brand-aligned work.

Currently, designing for Starbucks Global Creative Studio.

Let’s chat :)

CONTACT

LINKEDIN

RESUME

CV

Education

University of Washington, Seattle

Bachelor of Design. B.Des
Visual Communication Design
School of Art + Art History + Design

Experience

Global Starbucks Creative Studio
Associate Manager, Designer
Sep 2022 - Present

Nicholas Aguas
Freelance Art Director & CPM
Jan 2024 - Present

Voyage Magazine
Lead Editorial Designer
Sep 2021 - Jun 2022

September Works
Product Design Contractor
Jun 2021 - Jan 2022

Seattle Design Festival
Experience Designer
May 2020 - Aug 2020

Skills

Art Direction
Creative Project Management
Design Team Leadership
Integrated Campaign Development
Photoshoot Production
Digital & Social Design
Brand Identity & Visual Systems
Typography
Adobe Creative Suite
Figma
Asana
Notion
Miro
Google Workspace
Microsoft 365

Awards

Seattle Design Festival
Funding Awardee

Presidential Service Award
Gold Level

Dean’s List
University of Washington

Work

Starbucks Marketing Emails

Graphic Design, Digital Marketing
Spring 2026

Designed promotional emails supporting Starbucks seasonal launches, limited-time offerings, and collaborations. Each execution paired bold product imagery with clear messaging to encourage engagement and app or in-store purchases. Across refreshers, high-protein beverages, and holiday drinks, the work balanced a distinct campaign personality with a consistent Starbucks brand experience.

Starbucks Reserve Packaging

Graphic Design, Packaging Design
Summer 2026

Designed packaging for Starbucks Reserve Sun Dried Indonesia Flores, drawing inspiration from the coffee’s volcanic growing landscape and tasting notes of maple, spices, and butterscotch. Expressive brushwork and hand-rendered illustrations evoke coffee-growing valleys, mineral-rich earth, and open sky, connecting the coffee’s origin story with the warmth and craft of the Reserve brand.

Starbucks Secret Menu Campaign

Seasonal Campaign, Art Direction
Summer 2025

Developed campaign creative for the launch of Starbucks Secret Menu, a digital-first experience celebrating customer-favorite drink customizations. Deliverables spanned a visual identity system, photography, email, app cards, and digital and social assets. The visual approach embraced a playful, DIY aesthetic inspired by customer-created drinks. Campaign app placements generated 16M views and 5M clicks, with a 29% CTR on the top placement; the accompanying contest attracted 990K+ unique registrations.

Nicholas Aguas Brand Expression

Art Direction, Brand Identity, Editorial Campaigns
2024 – 2025

Partnered with the founder to develop a cohesive brand identity and visual expression across digital, editorial, social, and retail touchpoints. Led art direction and creative project management for product launches and seasonal campaigns, coordinating timelines, collaborators, and production from concept through final assets. Work included editorial photoshoot direction, casting, styling, set design, and retouching, balancing an elevated creative vision with practical production needs.

Starbucks Reserve Roastery Spring

Starbucks Reserve & Roasteries
(Seattle, SODO, Chicago, New York, Empire State Building)

Creative Direction, Installation Design, Seasonal Campaign
Spring 2025

Developed seasonal creative for spring installations across Starbucks Reserve and Roastery locations. Inspired by new beverages and the craft of coffee, the campaign translated seasonal flavors into window displays, signage, and large-scale installations tailored to each space. A shared visual direction connected the locations while allowing each execution to respond to its setting.

Getty Museum Brand Refresh

Graphic Design, Brand Identity
Spring 2025

A self-initiated brand identity exploration reimagining the Getty Museum’s visual language. The concept balances contemporary typography, color, and layout with references to the museum’s architecture, classical collections, and educational mission. The resulting system explores a more accessible, cohesive identity while preserving the institution’s cultural character.

Starbucks Reserve Roastery Holiday

Starbucks Reserve & Roasteries
(Seattle, SODO, Chicago, New York, Empire State Building)

Creative Direction, Installation Design, Seasonal Campaign
Winter 2024

Developed holiday creative for Starbucks Reserve and Roastery locations, translating seasonal beverages and festive storytelling into immersive retail environments. Deliverables included window graphics, in-store signage, custom displays, and installations tailored to individual locations. The work combined a cohesive holiday expression with site-specific experiences that reflected the craft and premium character of Starbucks Reserve.

Starbucks Holiday Gift Card

Graphic Design, Art Direction
Winter 2024

Designed a Starbucks holiday gift card pairing playful copy with bold, festive imagery. The concept balanced seasonal warmth with a cheeky tone, creating a cheerful, approachable design for everyday holiday gifting.

Starbucks Fall Creative Expression

Art Direction, Seasonal Campaign
Fall 2023

Developed a seasonal creative toolkit to align teams around a cohesive fall expression. The system included a color palette, custom patterns, moodboards, visual pairings, layout examples, and application guidance for retail, digital, social, and environmental touchpoints. Flexible design principles supported consistent execution while allowing teams to adapt the assets across formats.

PSL’s 20th Anniversary

Graphic Design, Art Direction
Fall 2023

Designed a limited-edition enamel pin celebrating the Pumpkin Spice Latte’s 20th anniversary, created as a gift for Starbucks partners. The collectible drew on the drink’s seasonal nostalgia and cultural significance. Supporting pumpkin graphics, window clings, and in-store assets extended the anniversary celebration across retail touchpoints.